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12/07/2002
A design marathon for Design for the
World
In May 2002, the second
edition of the design contest 'El Maratón' had as its theme
'Design for the World'. Twenty teams of three young graphic
designers worked 24 hours to produce an ad and banners for the
new Design for the World website. The winners looked towards
Mother Nature to find some ingenious designs that save
lives.
Design that can save
lives... | The
El
Maratón event takes place within the 'Premios Laus' of
Spanish graphic design association ADG-FAD, and
is sponsored by Getty Images. The 20 design teams receive
their brief at 10 AM, and then work during 24 hours in a
common workspace, for the occasion equiped with 20 computers
with the necessary software and access to Getty image
libraries.
As during the first edition of El Maratón,
the brief was to promote a social campaign or organisation:
this year, the subject was Design for the World. The objective
was to attract visitors to its new website, designed by Estudio
Mariscal.
The winning proposal, selected by a jury
including graphic designers, representatives of Getty Images
and the director of Design for the World, will be used to
promote the website during the second half of 2002.
The winning team (Natal Vallvé Bertran, Raimon
Bragulat Martín and Marc Nebot Prat) received its prize during
the Night of the Premios Laus.
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